Our Story
Brick + Mortar opened its doors in March 2015 with the determination to become the USA's premier Alden destination retailer. We continue looking for unique ways to expand, offering our customers a diverse range of product while focusing on in-house manufacturing and bringing the best products on the market. Catering to the discerning clientele who value service, quality, selection, fit, and timeless style.
Our store exclusive designs originate from combining signature brand details with Brick + Mortar aesthetics, which can be described as a sophisticated, Pacific Northwest utilitarian approach. We believe that shoes are the foundation to any great wardrobe and we curate a selection of exclusive Alden styles to best represent our customer. When designing, wardrobe versatility is at the forefront of our decision making.
We are knowledgeable about our products and strive to give the best possible fittings and recommendations to new and old clients alike. Our dedication to service and selection has earned us the loyal following we are privileged to have today.
Alden: This History of a Heritage and a Family Owned Brand
The Alden Shoe Company was founded in 1884 by Charles H. Alden in Middleborough, Massachusetts.
It is difficult to imagine just how active and important the shoe industry was in Massachusetts so long ago. Early New England shoemaking was a trade based upon one craftsman making a pair a day in one room cottages (called "ten footers"). Beginning in 1850 a series of inventions led to mechanized stitching and lasting operations and the birth of New England shoe industry followed rapidly. The productivity gains over the traditional shoemaker were on the order of 500 - 700%, yet the new methods also led to an extraordinary improvement in both quality and consistency. The explosive growth of the shoe industry in eastern Massachusetts at the turn of the century was impressive. Numerous companies were being started, and demand soared as product made its way west and south on newly expanded rail routes. Charles Alden's factory prospered, adding children's shoes to their offering of men's shoes and custom boots.
By 1933, at Charles Alden's retirement, operations moved to Brockton, Massachusetts and joined with the Old Colony factory. The Great Depression took a toll on countless shoe companies in New England. Although production demand increased during World War II, by the late 40's renewed consumer demand had fueled the search for manufacturing regions offering lower labor costs. Over the remainder of the century attrition would take hold as manufacturers looked farther and farther away in search of low cost labor and materials to meet the insatiable demand in the U.S.A. for low cost, mass-market consumer footwear.
Most of the companies who remained in New England could not compete in the demanding post-war economy. Yet Alden prospered by relying not on lower quality mass-markets but on high quality dress shoes, and excelling in specialties such as orthopedic and medical footwear. It was a period of growth and intensive development at Alden, especially in the design of comfortable, orthopedically correct lasts. In 1970 a new factory was constructed in Middleborough, Massachusetts where production continues today.
Alden is now the only original New England shoe and bootmaker remaining of the hundreds who began so long ago. Still a family owned business, still carrying forward a tradition of quality genuine-welted shoemaking that is exceptional in every way.